The transition between Product Engineering, Marketing, and Sales is critical to ensure value delivery meets customer and stakeholder expectations.
For product managers, business owners, and core team members, knowing where they are in the product lifecycle is critical to maximizing the reach and profits of a product line— breathing new life into the product, finding new markets, or building a loyal customer base.
| Awareness | Leading up to any launch, there needs to be an alignment on who your product is trying to reach and where. |
| Interest | Consumers researching a product, reviews, passive google searching, etc. |
| Desired | After convincing themselves, they need your product. They move into active shopping mode. |
| Action | For most, this means to purchase or trial usage. Does the product live up to the hype? |
| Loyalty | Building loyalty starts with constant attention, collecting customer feedback, and creating programs to keep them engaged. |
| Advocacy | Once teams are genuinely in tune with the consumer's voice, programs and incentives to keep them engaged will turn consumers into brand advocates— expanding the reach of a product to new audiences and markets. |