Dynamic Market Segmentation
Lead Inventor— Combining Data Science, Python, Machine learning, and Product Innovation
Blending Heatmapping with Attitudinal Research
Product Analytics and Automation
Large-scale reporting automation to track client product usage, revenue and utilization, and audience growth.
Sequential cross-platform messaging and measurement
Combining quantitative and qualitative measurements on Internet Explorer click stream activity, we used machine learning to create lookalike control groups to survey users' brand favorability and likelihood to purchase. The measurement approach was applied across North America, LATAM, Europe, and Asia.
Behavioral Target Product Audience Validation
Partnering with Nielsen and other local data providers in Japan, the UK, Germany, and Canada, we validated our proprietary content consumption Behavioral Targeting Product (BT) with online panel data to create demographic and site category engagement profiles. Regional teams used this tool to generate profiles and sell our BT product to advertisers.
Advanced Content Sponsorship Measurement
Using proprietary Clickstream data, Brand measurement, and site analytics, provided advanced measurement solutions for all major content sponsorships at Yahoo.
